What to give mom? That’s the topic of the week for the fooderati and just about everyone else. (Also, Obama supporting gay marriage: word!) The Lab has an adorable, last-minute solution that will make your mother smile.
These tins contain four, hand-dipped buckeyes topped with our delicious Activation Energy granola. They’re available exclusively at Gourmet Guild Williamsburg (110 Broadway). Scoop ‘em up!
Okay New Yorkers, this is easy: for the next week, shop at ethically-run retailers with sustainable business models and SAVE MONEY! No joke.
Just mosey over to ShopYourValuesWeek.com and take the pledge. From May 3rd through the 10th, over 200 local businesses will offer discounts to shoppers who’ve pledged to support them and their values. And yes, Granola Lab is participating. Take the pledge and you’ll receive 25% off any online order! No joke, encore.
And then there’s this! Which is kind of a joke.
Just stumbled across this sweet photo of Chrissy and Josh, making the magic happen in Nextdoorganics’ new container at Dekalb Market. If you haven’t made it to Dekalb yet, do yourself a favor and just GO! It’s a giant, open-air space with stores & restaurants each inhabiting their own shipping container. There’s a central area with picnic tables and beer is served on weekends. Open 7 days a week! Nextdoorganics and Robicelli’s both have Granola Lab available for purchase.
The Lab is gearing up for all kinds of events and appearances over the next two weeks. Here’s where to find us:
Hot diggity! The Lab is excited and ready to go. We’ll bring a limited supply of our granola-topped buckeyes, a treat already beloved by the denizens of Gourmet Guild Williamsburg. Their appearance is rare, fleeting…so don’t miss out! Find us and all your favorite local food vendors at the East River waterfront between N. 6th and 7th, 11 am until 6 pm.
We’re on the hunt for a granola-loving intern! Spring in New York is a time of growth for all kinds of living things, including small food businesses. Granola Lab is looking for an enthusiastic individual to assist with granola production and market sales.
Our ideal intern would be available on Sunday nights and some Saturdays, but if your schedule doesn’t quite jive with that we can probably figure something out. Granola Lab’s kitchen is in Sunset Park’s glamorous waterfront industrial park, near the 36th Street express train stop.
If you’re interested in starting your own small business and/or want some kitchen experience, email us your resume and a little additional info about yourself – granolalab@gmail.com.
New York Mouth, a new online marketplace for New York-based foodstuffs, launched their website to the general public last month. Beware! Everything is so scrumptiously photographed that you might pass out from delight. They sell three Granola Lab varieties, all of which will be back in stock by Thursday. We’re also part of the (pictured) Brunch in a Bag Taster. Chocolate-covered corn flakes? If you insist!
The Lab is stoked to be participating in the Just Food Conference Expo this Saturday, from 4:30 to 6 pm. Just Food truly lives up to its mission of “building a just and sustainable food system for NYC.” If you’re at all interested in urban farming, CSAs, food justice, school food programs, and the like, Just Food is the resource for you.
The conference is sold out! Sad face. So for those of you left out in the cold (or mild, as the case may be), allow me to plant this seed: Granola Lab is a great fan of the CSA model and has sold at CSA pick-ups in Crown Heights, Williamsburg, and elsewhere for the last two seasons. If you are a CSA member or organizer in Brooklyn, Manhattan, or Queens and are interested in acquiring granola along with your veggies, let us know!
Want even more granola? Last year, we offered a monthly granola share to the members of the East Williamsburg CSA. Since Granola Lab isn’t yet available in every corner of the city, we’ll bring the granola to YOU at below retail cost. Curious? Send us your queries: granolalab@gmail.com
Our granola is popping up in specialty shops near and far. This week, we’re thrilled to announce the Lab’s arrival at the Gourmet Library in Springfield, New Jersey. Until now, granola-loving Jerseyites had to flag down Will’s (undeniably amazing) food truck, Home by the Range, if they wanted their fix. Plus, the Gourmet Library’s big brother is the Wine Library! Win, win, and more win(e).
Back in my old neighborhood of Prospect Heights, Coffee Bites has jumped on the Labwagon. This place is the definition of hidden gem: great Counter Culture coffee, a thoughtfully eclectic array of snacks, kind baristas, and a cozy mezzanine seating area. Go show them some LOVE! 824 Washington Ave.
Taste our granola, tomorrow at Brooklyn Fare! The Lab will be in store from 5-8pm. Stop by after work when you’re peckish and cranky; Granola Lab will fix your ills. 200 Schermerhorn Street (at Bond).
What with the Superbowl tomorrow, it feels like a holiday weekend. Consider: if you’re going to stuff your face with dips ‘n chips, hot wings, heros* and the like, starting the day with a healthy breakfast is essential. Think of it as pre-gaming your pre-game. Granola with fresh fruit and yogurt or cottage cheese definitely fits the bill.
Which brings me around to the point of this post: Granola Lab is now available at Brooklyn Fare, a Downtown grocery store with a defined sense of style. I mean, check out that bag design! Next Thursday, we’ll be on site for a Granola Lab demo. But this weekend, head over to 200 Schermerhorn for your breakfast fixings AND your party snacks.
* better known to New Englanders as subs or grinders.
A big, sloppy, Granola Lab thank you to Steve McFarland for making our tumblog look legit. Steve is a man of many creative talents, including photography, web design, branding & more. He’s ready to solve all your problems and make you love life again! Go Steve!
The Lab will be loafing around Valley Shepherd this Saturday, January 21, from 12 to 3. Come by for granola samples! Valley Shepherd Creamery makes an absurdly wide variety of cheeses at their Jersey farm. Their delightful Park Slope shop opened in November and is already a neighborhood favorite.
Why doesn’t the Lab have a blog?! Are we social media failures? (And by we, I mean I; the royal we sure does help diffuse the guilt.) The truth is, writing stresses me out. In my previous incarnation as a full-time academic librarian, I created a practical, vaguely successful liblog called Shelved at NYC. I crafted short, snappy posts about local library news and events. Often, these took an inordinately long time to write, despite their meagre length.
I thought running a small food business would absolve me of the pressure to compose. Not so! This is, truly, the best way to communicate goings on at the Lab to the broadest possible audience. Time to get over myself, stop over-editing, and just write.
So, here is some IMPORTANT NEWS:
There’s a new shop in town purveying locally-made food. Gourmet Guild Williamsburg opened its doors (quietly) not long before Christmas. Its shelves are slowly filling up with delicious goods, baristas are serving up Brooklyn Roasting Company coffee, and there’s a deli-counter of delights from Dough, Van Leeuwen Ice Cream, and Halcyon Gourmet.
Gourmet Guild isn’t just another local fancy food shop; it’s designed to function as a storefront for businesses that lack actual storefronts. Granola Lab has no plans to open a granola store. I mean, that’s just crazy talk! Instead, all Lab products will be perpetually in stock at the Guild. You might even find me there hawking the good stuff. Which brings me around to…
THIS SATURDAY, JANUARY 7, Granola Lab will be at Gourmet Guild Williamsburg. Stop in to sample our five uniquely delicious flavors and check out the store.
2-5 PM. 110 BROADWAY (between Bedford & Berry)
First post complete! Deciding which Tumblr theme to use involved much gnashing of teeth, but the writing, not so bad after all….
* Not all Lab flavors are offered at each location.
On the menu:
Nextdoorganics' CSA & retail/restaurant container at Dekalb Market, 138 Willoughby St. [Downtown Brooklyn]
Delivery via Basis Good Food to You [Brooklyn & Manhattan]
Order online via Etsy [USA] and New York Mouth, a locally-made online food e-retailer.